Birth control-focused startup The Pill Club scores $41.9M

Mail-order reproductive health company The Pill Club has added on to its 2019 Series B funding raise with an additional $41.9 million in investments.

The extension was led by Base 10, with additional participation from ACME, GV, Shasta Ventures, VMG, Uber’s Dara Khosrowshahi, Honey’s George Ruan and iGlobe.

WHAT THEY DO

The Pill Club allows users to order birth control online and have it sent directly to their home. It offers more than 120 different FDA-approved contraceptive options, including the pill, Annovera, emergency contraceptives and female condoms.

For people who already have a birth control prescription, The Pill Club will transfer it to its pharmacy services for refill and delivery. For those who need to be prescribed, the company currently can write birth control prescriptions in 47 states after a telemedicine visit.

The company serves people regardless of insurance, with prices starting at $0 for people with insurance and $9 for people without it who pay with a credit card.

In addition to receiving their birth control in discreet packages, users also get complimentary products, including “a sweet treat, fun stickers or art print, and samples,” according to The Pill Club’s website.

WHAT IT’S FOR

The new capital will be used to expand The Pill Club’s services and hire new talent, CEO Liz Meyerdirk wrote in a blog post.

The Pill Club has already begun its work in service expansion by launching a dermatology pilot in California earlier this year. With it, users fill out a health history form, share photos of their skin, receive feedback from the company’s medical team, get prescribed treatment and receive their package in the mail. The dermatology program is set to go nationwide “in a few months,” according to the blog post.

Geographically, The Pill Club is also expanding. It recently launched in its 47th state and is on track to hit all 50 states by the end of 2021.

As for hiring new talent, Meyerdirk has made a commitment to diversity.

“I am very proud of how we have hired and a true believer in the power of building a team that represents our members and the world we live in. That’s why we’re going to begin sharing our diversity and inclusion statistics on an annual basis—starting today,” she said in the blog post.

The company has a majority of female-identifying employees (72%), even at the leadership level (62.5%). For racial diversity, the overall company has 33.3% of people who identify as white, 14.1% who identify as Black or African American, 16.2% who identify as Hispanic or Latino, 19.2% who identify as Asian and 4% who identify with two or more races.

At the leadership level, half identify as Asian, a quarter identify as white and an eighth identify with two or more races.

MARKET SNAPSHOT

Other companies that are trying to make birth control more accessible include Nurx, which recently added a rosacea treatment service to its offerings; Simple Health, which operates a mail-order birth control service similar to The Pill Club; and Hims & Hers, which expanded into women’s health in 2018.

 


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